Great viewing figures for UFC 324 on Paramount. The first event of the UFC organization broadcasted by the American network was a huge success.
We learned very quickly the audience results of the UFC gala broadcast by Paramount+ streaming. The premiere results of the cooperation between the world’s best MMA league and the American giant exceeded expectations.
Shortly after the gala itself, Dana White conveyed that he did not know the exact numbers, however, preliminary information spoke of beating Paramount analysts’ expectations by two times. Today we got to know the specifics, and we have to admit that the figures presented are very impressive.
As many as 7.18 million viewers in total triggered the event’s broadcast. A very large number of them chose to follow the most important bouts, and as many as 5.93 million viewers watched the UFC 324 at its peak. In the end, the average audience for Saturday’s event was 4.96 million viewers.
Without a doubt, this is a phenomenal result and can be optimistic, especially since the fight card was not packed with the biggest names and it was hard to call the schedule one of the better ones in recent times. It is worth noting that the viewership was at the level of the results achieved by the biggest MMA galas in the days when the galas were broadcast on cable television.
It seemed that those days would not return, but the low price of access to Paramount+ in the US meant that fans did not disappoint. It should also be mentioned that the UFC’s new partner has more than three times the user base of ESPN.